FMCG & Retail
The Invisible Threat to FMCG: Counterfeit Products
In today’s fast-moving consumer goods (FMCG) market, counterfeit and duplicate products have become a silent epidemic—bleeding businesses of their hard-earned revenues, brand reputation, and customer trust. Behind every fake shampoo bottle, cooking oil pouch, or beauty cream lies a deep story of lost consumer confidence, damaged goodwill, and millions in financial losses.
- 💸 Revenue drain from lookalike products flooding the market at lower prices
- 🧨 Customer complaints over poor quality, even when you had no hand in the fake
- 🛑 Distributors losing trust and switching to seemingly "cheaper" options
- 🧾 Legal risks and compliance failures as fake goods exploit your branding
And for loyal customers? It’s about more than money—it’s about health, safety, and betrayal.
Our Solution: One QR. One Product. One Nation.
At CheckPurity, we believe protection should be simple, scalable, and seamless. Imagine a future where each product has a unique QR code, tied directly to your system. No clones. No shortcuts. Just a verified path from manufacturer to customer.
1 QR Code = 1 Product
Every code is digitally signed and validated—making duplication nearly impossible.
Nationwide Integration
Our system connects manufacturers, retailers, and consumers into one secure loop—One Nation, One Authentic Supply Chain.
Instant Consumer Verification
Consumers can scan instantly and know they’re holding the real deal.
Why This Matters to You
- ✔️ You protect your brand.
- ✔️ You build trust with customers.
- ✔️ You grow without fear of fake competitors.
“I used to lose over ₹5 lakhs every month due to counterfeit soaps. Since using CheckPurity, not a single fake unit has slipped past. Customers now call us trustworthy.”
— A regional FMCG manufacturer in Hyderabad
Who Needs CheckPurity?
| FMCG Manufacturer Type | Example Products | Key Benefits from CheckPurity |
|---|---|---|
| Personal Care & Hygiene | Soaps, shampoos, toothpaste, creams | Brand protection, consumer trust |
| Packaged Foods & Snacks | Chips, biscuits, ready-to-eat meals | Prevents fake/expired goods |
| Household Cleaning Products | Detergents, floor cleaners, dishwash | Reduces counterfeiting, legal safety |
| Cooking Oils & Edible Fats | Packaged oils, ghee, butter | Traceability, quality assurance |
| Baby Care Products | Baby food, diapers, wipes | Health & safety, parent confidence |
| Over-the-Counter (OTC) Health | Supplements, pain relief, balms | Compliance, consumer safety |
| Cosmetics & Beauty | Makeup, skincare, fragrances | Prevents imitation, builds loyalty |
FSSAI Compliance: Protecting Your Brand from Substandard & Expired Products
The Food Safety and Standards Authority of India (FSSAI) sets strict guidelines to ensure that only safe, high-quality products reach consumers. Non-compliance—whether due to substandard, adulterated, or expired goods—can result in heavy penalties, product recalls, and irreparable brand damage.
- Substandard Products: FSSAI regulations prohibit the sale of products that do not meet prescribed quality and safety standards. Counterfeit or tampered goods can put your business at risk of legal action and loss of license.
- Expired Products: Selling expired goods is a serious violation under FSSAI, leading to fines, consumer complaints, and negative publicity.
CheckPurity™ helps you stay FSSAI compliant by enabling real-time product authentication and expiry tracking. Our platform ensures that only genuine, in-date products reach your customers—protecting your business from regulatory risks and building consumer trust.
- Instantly verify product authenticity and expiry with a single scan
- Automated alerts for near-expiry or recalled batches
- Maintain digital records for FSSAI audits and traceability
Stay ahead of compliance. Safeguard your brand. Choose CheckPurity™ for FSSAI-ready operations.
Let’s Defend What’s Real. Together.
Because in a nation as vast and vibrant as India, the true value of trust travels faster than any product.