Dairy Products
Protecting purity, trust, and safety in every drop. Discover how CheckPurity is revolutionizing the dairy industry with next-gen anti-counterfeit and traceability technology.
🥛 The Dairy Industry’s Silent Crisis
India’s dairy market is one of the largest in the world—but it’s also under constant threat from counterfeiters and unethical resellers who replace expired dates, dilute quality, and forge packaging.
- 🔁 Old expiry dates replaced with new stickers
- ⚠️ Health hazards causing consumer backlash
- 💸 Huge financial losses due to unsellable fakes
- 💔 Loss of trust in loyal distributors and retail chains
- 🧾 Regulatory penalties and audits under FSSAI violations
- 💣 Years of goodwill destroyed by one bad packet
“My brand has stood strong for 18 years, but a fake batch of curd sold in our name nearly got us delisted from stores. That wasn't even our product!”
— Dairy entrepreneur, Gujarat
✅ How CheckPurity Stops Dairy Fraud
- 🕒 Original manufacturing & expiry date (cannot be altered)
- 🧾 Batch ID + FSSAI license verification
- 📦 Real-time product journey traceability
🔐 No More Fake Products. No More Guesswork.
Each QR code is digitally signed and verified at the backend—making it nearly impossible to duplicate or relabel. Whether it’s a retailer, distributor, or end customer, they can now scan and verify the product before it ever reaches a shelf or kitchen.
📜 FSSAI Compliance Made Easy
- 🧩 Batch traceability for FSSAI recall mandates
- 📂 Digital audit logs for FSSAI inspections
- 📌 Proof of proactive anti-counterfeit measures
- 🔒 Protect your FSSAI license from misuse and fraud
“During our last FSSAI inspection, we showed our CheckPurity dashboard with live QR validation. The inspector said this is what the future of safe dairy looks like.”
— Paneer brand from Maharashtra
💬 Why This Matters to Every Manufacturer
- 🧑🌾 For small-scale dairy units: it protects your identity.
- 🏭 For large brands: it shields your national reputation.
- 🛒 For retailers: it prevents stock mishandling and fraud.
- 👪 For consumers: it brings back trust in the milk they drink.
🟣 CheckPurity: One QR. One Product. One Nation.
With CheckPurity, your dairy product tells its own story—honest, safe, traceable.
Let’s build a counterfeit-free India, where dairy truly means purity.